Relationship creation on food markets

Issue Editors: This email address is being protected from spambots. You need JavaScript enabled to view it.

Description: B2B market relationships: Business relationships in distribution channels. The rationale, benefits and barriers of inter-organizational ties. Networking organizations in food markets. Create value for end customers in relational networks. Relational relationships as a basis for creating market position for small and medium enterprises in food markets; Relationships in B2C markets: Creating and managing relationships with consumers in food markets. Relationships with consumers as a source of innovation in food markets. The role of new technologies in building relationships with consumers. The role of relationships with consumers in the retail food and catering industry.

Article submission deadline: 30.06.2018

 

Conditions, forms and tools of marketing communication

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Description: changes in consumer behavior as a starting point for integrated marketing communication planning, modern vs traditional marketing communication tools from its performance perspective, impact of the dynamic environment on marketing communication and its effectiveness, determinants of effective marketing communication, consumer experience and integrated communication, social media

Article submission deadline: 30.06.2018

 

The boundaries of marketing. Theory and practice

Issue Editors: This email address is being protected from spambots. You need JavaScript enabled to view it., dr Anna Rogala

Description: marketing science and its distinctive features in relation to other disciplines of science, trends in contemporary marketing, social marketing in practice and theoretical approaches, methodological dilemmas of contemporary marketing research, marketing paradigms and environmental dynamics, conceptual and didactic marketing, the importance of marketing knowledge, relations between marketing and other areas of science

Article submission deadline: 31.07.2018